Wheels Up, a new wheel brand, was presented by SKAD (the Aluminium Association's member). The brand represents the dynamics, speed, contemporary design and individuality of the car owner. The series, the development of which began in 2021, comprises lightweight models with a sports, concise design for passenger cars, including the SUV segment. Wheels Up products are available in three colours: New Diamond, Silver Classic and New Black.
Production is arranged at the SKAD's casting and mechanical production facility in Krasnoyarsk. Wheel of a wide range of sizes, 15, 16 and 17 inches, are offered for both popular new and early generations of cars. For example, the UP101 wheels are suitable for KIA Rio, Hyundai Solaris, Lada Vesta, Renault Sandero/Logan/Stepway, Lada XRAY and Lada Granta Cross. While UP105 wheels are suitable for Kia Cerato, Kia Ceed, Kia Seltos, Kia Soul, Nissan Juke, Chery Tiggo 4/5, Skoda Octavia, Skoda Karoq and VW Taos.
One can virtually try on their favourite wheel designs on the website of skad.ru, the multi-brand online store, by selecting not only the make and model, but also the colours of the car, as well as the background: either neutral or appropriate for the season. It is proposed to order wheels and arrange for free delivery in Russia or Kazakhstan online.
All Wheels Up models are certified in compliance with the new standards of the Eurasian Economic Commission and are protected by the quality guarantee of SKAD's production facility. The production facility checks the mechanical properties, geometry, corrosion resistance, presence of hidden defects, as well as conducts chemical and spectral analysis of the product structure.
'We closely follow the market trends and try to keep up with the current trends in wheel design. Our new brand, Wheels Up, is the answer to the request of car owners: these are lightweight models with a sporty design that emphasise the individual character of your car. For the convenience of tuning fans, we presented wheels of our five brands on one website,' said Natalia Tikhonova, Head of Internet Sales of SKAD.
SKAD is part of RUSAL and is the leading Russian producer of aluminium wheels made under the K&K, SKAD, iFree, Re:style and Rapid brands. In 2020, RUSAL merged two Russia's largest cast wheel makers: a new company became known as SKAD. From that moment, the development and successful start-up of an online platform of the multi-brand online store for retail customers, skad.ru, began.