Sercons, a member company of the Association, made a bold advertising move on Turkish TV. During the visit of Russian President Vladimir Putin to Istanbul to take part in the official opening ceremony of the Turkish Stream pipeline, the company offered its services on the local EKOTÜRK TV channel.
The commercial, which aired during a news report on the negotiations between the presidents of Russia and Turkey, was part of an advertising campaign launched by the Aluminium Association member to strengthen the positions of its Turkish branch. Sercons is one of Russia's largest companies offering certification of goods and services.
As Turkish businesses are taking an increasing interest in the Russian market, there is a growing demand for certificates and permits for operations in Russia. Sercons offers Turkish companies help in obtaining certification for their products to confirm compliance with the standards of the Customs Union and the Russian Federation.