A sponsorship agreement has been signed between Arnest, the Russia's largest producer of perfume and cosmetics, which is a member of Aluminium Association, and the football club Spartak Moscow.
The contract signing ceremony was attended by the general director of Spartak Shamil Gazizov and the general director of Arnest Elena Sagal. The ceremony was held in the press centre of Otkritie Arena stadium on 17 August. As part of the partnership with Spartak the company is planning to launch a limited offer product line for football fans of different age groups under the brand Deonica.
"Our customers is our biggest priority, and we are striving to meet their expectations, so the partnership with Spartak, which has a reputation of being a "people's" team, is promising and interesting for both parties, – said the general director of Arnest Elena Sagal. – Our young brand Deonica is represented in the market in the antiperspirant, shaving products and hand sanitizers categories. It has already gained consumer loyalty thanks to its impeccable quality: the antiperspirants and the shaving products are based on the Swiss technology and the shaving razors are produced in the US and in Germany. We plan to launch a limited offer shaving products product line to allow the football fans to purchase the products bearing the Spartak imagery in any place in Russia."
Arnest is the first partner we ever had in this category, and we are especially pleased that this is a Russian producer, – said the general director of Spartak Shamil Gazizov. – The company has a great accomplishment record, that is why we are happy to begin this partnership. We hope that it will become a long term one. It is important for us that Arnest's broad product range, including the products produced under the brand name Deonica, are of great quality while their prices are quite affordable as compared to the competitor's products. Moreover, one should not forget that we are still living with the restrictions caused by the coronavirus pandemic. The hand sanitizer products produced by our new partner will offer protection from the infection to the football fans.
BACKGROUND INFORMATION
Arnest is the Russia's largest company producing and selling perfumes and cosmetics and household products in spray cans. As the Russia’s leading aerosol producer with a 50% market share, Arnest is continuously expanding its footprint in the foreign markets: the company has more than 2.5% of the world's market. Arnest has more than 40 own brands in its portfolio, many of which are the leaders in their respective categories. The company also produces aluminium slugs for spray can production, and aluminium spray cans themselves.