The second annual conference for PR specialists of the aluminium industry will be held on 10 December. This time it will be conducted online using Webex video-conferencing platform.
In the course of this conference, we will analyse the media coverage of the aluminium industry in the regional and federal mass-media, as well as the trends and the risks. We will study the cases based on the work of the Aluminium Association's members during the pandemic, also covering the methods of operating on minimal budgets.
The conference participants will learn about the main trends in the aluminium market, and the Aluminium's AssociationStrategy 2023, as well as find out about the planned events and webinars that will be held under the auspices of the Aluminium Association.
This conference is a great opportunity to make your voice heard and to receive feedback from your colleagues, as well as to plan further collaboration between the representatives of the Association members.
We invite the specialists working in the companies that are members of the Aluminium Association to take part in the conference. You can register for this event on this page, or send an application to pr@aluminas.ru .
Opening
Welcoming address (Pyotr Likholitov, press secretary of the Aluminium Association)
Presentation of the PR activity of the Aluminium Association (Pyotr Likholitov)
Aluminium market Main trends (Snezhana Ravlyuk, Aluminium Association expert)
Aluminium Association: 5 years is just a beginning (strategy update 2018 - 2023) (Irina Kazovskaya, co-chair of the Aluminium Association)
Aluminium industry – an outside perspective
Analysis of media coverage of the aluminium industry (Yulia Mikhailova, head of development of SCAN-Interfax reputation management system)
What the mass media expect from PR? Managing the information in a business media (Dmitriy Simakov, head of strategic communications department at UC RUSAL)
New online formats of the Aluminium Association
Aluminium Association webinars – a source of up-to-date information about the market and a platform for company promotion (Elena Asanova, head of market relations at the Aluminium Association).
Presentations from the members of the Aluminium Association
Zero-budget PR (Chulpan Mukhtarova, Moskabelmet Group)
Company anniversary – all sorts of creative (Victoria Ponomareva, Arconic Russia)
Downstream PR, or the Company is updating its strategy (Alexey Semyonov, Akron Holding)
Q&A session
Summing up